Logo, branding, business cards, website and crane signage for new business JFK Cranes.
JFK Cranes’ logo is made up of a simple wordmark logo accompanied by an icon of the client's face. The logo reflects the humour and reputation of the client. As the client is well known in the crane hire industry and has a large handlebar moustache, I wanted to guarantee that his existing reputation would be reflected in his brand identity. The client is quite a character and is known as JFK. He had his heart set on a highly illustrated ‘hot rod crane’ for the company’s logo. I suggested that I illustrate the ‘hot rod crane’ for the back of the work shirts, as this would not compromise his branding.
I was able to educate the client, provide professional advice and created the brand by guiding the client, integrating his ideas within the graphics without negatively affecting its impact on his brand.
I created the company’s logo and branding, business cards and documentation, receipt books, an illustration for the back of the company uniform and the website jfkcranes.com.au .