Mount Franaklin Water promotional collar

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Mount Franklin Water Promotional collar

Mount Franklin Water Promotional collar

I designed these water bottle collars for Mount Franklin to promote the importance of hydration for the coming festival season.

The brief instructed me to create a water bottle collar to promote hydration to festival goers. The promotional collar fits 3 different sized bottles sold at music festivals nationwide. The design is a one-sided print with a fold to show more information on the underside of the label and to make the packaging more interactive. I used some of Mount Franklins existing branding like the 'water drop' shape of their logo to form the shape of the collar. I used the sun from the logo and a warm colour theme to represent the heat of summer and the need to have a thirst quenched.